TASTE INNOVATION PROJECTS
JAKE & NAYNS
A brand transforming the food to go and food for later market, having won the Amazon Family Business award, the IGD Small Business of the Year award and a Sammy’s Marketing Award all in the last year. Innovative products driving the lunch occasion, including the Naanster and Burrito. I am managing accounts on behalf of Jake & Nayns’ with major retailers. Highlights have been new product listings, being accepted onto Sainsbury’s Future Brands programme and continued growth within all accounts.
DRAGON
A long term contract, executing a 5 year brand plan driven by market analysis. I am really enjoying building the Dragon brand, to have a clear place in the category and a personality. Dragon is owned by 130 Dairy farmers from across Wales and is fully traceable to source and this story hasn’t been told to enough people. Within the brand plans we have had a design refresh, complete packaging change, clear brand messages, shopper and category plans, retailer plans. We have executed TV campaigns, social media and PR campaigns and touchpoints with consumers and shoppers, such as shows and samplings.
SLATE CAVERN
Link to TV appearances – press – Daily Telegraph, Japanese TV, Jimmy’s Farm